Posts tagged Thailand
So many people, So many tweets, So what?
Apr 2nd
A shorter version of this column originally appeared in Ian Fenwick’s digimarketing column in the Bangkok Post, March 31, 2010. All the hype surrounding twitter seems to have died down somewhat. Leaving Twitter (now just over 4 years old) as about the 12th most popular site on the entire web. Although there have been reports [...]
Digital Media and Digital Marketing: The Audience is Waiting
Oct 2nd
Digital marketing (digimarketing) is marketing using digital media: often in combination with traditional (non-digital) media. What are digital media? Media that transfer information as numbers—values—rather than as amplitudes.
When I read a newspaper, I hold a traditional medium—paper—in my hand and look at ink printed on it. When I read news on the web, I look at pixels on a screen. I read a digital medium. The news may be the same, the medium is different.
Globally, digital media are supplanting traditional. First, new digital media are emerging and grabbing consumers’ attention. The internet is the most obvious, but other digital media are emerging too: portable audio and video players (like the popular iPod), game players (like the PlayStation), mobile phones (really multi-functional mobile devices), and many more.
