Posts tagged social media

Marketing in Social Networks

Social networks are dominating our news now. Even the most traditional marketers are starting  to see the importance of these channels. Almost one quarter of on-line time is spent on social network sites. Thailand with about 8.4 million Facebook members is the 19th largest country on Facebook. We’re adding almost 800,000 new Facebook users every [...]

Marketing in Social Media: The New Reality?

Continuing the theme of my last column: social media are too big for marketers to ignore. According to the Nielsen Company social media already consume about 22% of all internet time. Marketers are being drawn to social media like moths to a flame…and quite a few get burned! A new marketing In traditional media, marketers [...]

Marketing in Social Media: How do I get Started?

As social media continue to expand, in Thailand Facebook has gone from 1.6 million users in January to over 4 million now, marketers are still asking: “How do I get started in social media?” Carefully As I’ve said before, the watchword is carefully. Social networks are created and maintained by people, for people. Unlike daytime [...]