Posts tagged privacy

Privacy: Do You Want to Know a Secret?

Feb 26th

Posted by ian fenwick in DigiMarketing

Regular readers of this column, who have good memories (yes, both of you), will recall the “4 Ps of digimarketing”.  Permission: digital media are usually controlled by the recipients. If marketers don’t get permission to communicate with consumers, consumers can cut them off. For example, if consumers don’t like your emails, they can click the [...]

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What do you want people to think of you?

Jun 16th

Posted by ian fenwick in DigiMarketing

Digital media are already mainstream, mass, ubiquitous…and, of course, forever.  This has profoundly affected how we learn about events, about brands, and about people. Building a global reputation—a global brand—is no longer the sole preserve of multi-nationals with huge advertising budgets. A global reputation can be established by anyone: sometimes inadvertently. Reputation Once upon a [...]

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Privacy, yet another marketing P!

Jan 6th

Posted by ian fenwick in DigiMarketing

A version of this column originally appeared in Ian Fenwick’s digimarketing column in the Bangkok Post, January 6, 2010. The familiar “four P’s” of marketing include decisions on Product, Price, Place and Promotion. Digimarketing involves its own four P’s, with (as we shall see) a 5th one lurking. At the heart of successful digital marketing [...]

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