Posts tagged Permission
Privacy: Do You Want to Know a Secret?
Feb 26th
Posted by ian fenwick in DigiMarketing
Regular readers of this column, who have good memories (yes, both of you), will recall the “4 Ps of digimarketing”. Permission: digital media are usually controlled by the recipients. If marketers don’t get permission to communicate with consumers, consumers can cut them off. For example, if consumers don’t like your emails, they can click the [...]
The new digital thinking: Learn about your customers bit by bit and just in time
Apr 24th
Posted by ian fenwick in DigiMarketing
Digimarketing holds out the promise of the Holy Grail of marketing: meaningful personalization. Meaningful personalization is the delivery of messages and offers that are constructed around each particular customer’s interests. Permission, Participation, Profiling, Personalization Successful digital marketing starts from permission: getting potential customers to opt-in to receive marketing communications. These communications will be most successful [...]
