Posts tagged participation

Interactive TV via YouTube

Oct 27th

Posted by ian fenwick in DigiMarketing

A Taste of What’s to Come..and what’s not quite there yet Mashable tell me that Coldplay will stream a live concert “today at 4 p.m. ET” on YouTune, as part of the American Express Unstaged performance series. Viewers will be able to watch a live performance (from Madrid), and be able switch between different camera view, [...]

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Privacy: Do You Want to Know a Secret?

Feb 26th

Posted by ian fenwick in DigiMarketing

Regular readers of this column, who have good memories (yes, both of you), will recall the “4 Ps of digimarketing”.  Permission: digital media are usually controlled by the recipients. If marketers don’t get permission to communicate with consumers, consumers can cut them off. For example, if consumers don’t like your emails, they can click the [...]

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The new digital thinking: Learn about your customers bit by bit and just in time

Apr 24th

Posted by ian fenwick in DigiMarketing

Digimarketing holds out the promise of the Holy Grail of marketing: meaningful personalization. Meaningful personalization is the delivery of messages and offers that are constructed around each particular customer’s interests. Permission, Participation, Profiling, Personalization Successful digital marketing starts from permission: getting potential customers to opt-in to receive marketing communications. These communications will be most successful [...]

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Getting the Most Out of Your Digimarketing

Mar 1st

Posted by ian fenwick in DigiMarketing

A shorter version of this column originally appeared in Ian Fenwick’s digimarketing column in the Bangkok Post, February 24, 2010. The fact that customers’ attention is shifting to digital media is starting to be accepted by all but the most die-hard traditional marketers. Even the “yes I know but not in Thailand” argument seems to [...]

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Games: An Interactive Marketing Medium

Feb 15th

Posted by ian fenwick in DigiMarketing

A shorter version of this column originally appeared in Ian Fenwick’s digimarketing column in the Bangkok Post, February 10, 2010. In several columns I’ve stressed the key digimarketing theme of participation. Whereas most traditional marketing focused on passive, lean back, targets, successful digimarketing deals with lean forward, engaged participants. Nowhere is this more evident than [...]

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