Posts tagged new media
Digital media morph and meld
Jun 4th
A shorter version of this column originally appeared in Ian Fenwick’s digimarketing column in the Bangkok Post, June 2, 2010. As digital media become more established in consumers’ lives, we are starting to see glimpses of their full potential. As with all new media, our first reaction is to use them like the traditional media [...]
The New Digital Media Model
Oct 10th
The traditional media model was decidedly top-down. A small number of professionals (actors, cinematographers, writers, journalists, photographers, etc) provided media content. This content was produced, edited, and processed by a larger number of publishers and editors at different media vehicles (movie studios, TV stations, publishing houses, magazines, newspapers, etc.). These vehicles were then distributed around the world to movie theaters, TV sets, bookstores, magazine racks, etc. And the masses watched or read: pretty well passively.
Digital has shaken up that system. Digital publication and distribution, on a global basis, are almost free. Anyone can upload a video clip to video-sharing sites (like YouTube) and have it available around the world at almost no cost (just the internet connection charge).
Anyone can make their own podcasts (audio recordings, with optional video) and have them distributed free (e.g. through iTunes). Anyone can upload presentation slides for free and have them available worldwide. Anyone can have global reach.
