Posts tagged mobile
Games: An Interactive Marketing Medium
Feb 15th
A shorter version of this column originally appeared in Ian Fenwick’s digimarketing column in the Bangkok Post, February 10, 2010. In several columns I’ve stressed the key digimarketing theme of participation. Whereas most traditional marketing focused on passive, lean back, targets, successful digimarketing deals with lean forward, engaged participants. Nowhere is this more evident than [...]
Mobiles get moving
Nov 4th
A version of this column originally appeared in Ian Fenwick’s digimarketing column in the Bangkok Post, August 19, 2009 The International Telecommunications Union (a UN agency) claims there are over 4 billion mobile cellular subscriptions globally: Thailand contributed over 79 million subscriptions (118 per 100 people). Now there are disagreements as to exact numbers (the [...]
