Posts tagged Facebook
Merging digital and real worlds
Oct 21st
I seem to be seeing more and more examples of aspects of the digital world entering the real world. As digital becomes commonplace, looks like it’s becoming cool to do digital things in the real world. Really Angry Birds Some examples are just plain silly. Like this Mattel plastic version of the game. Hard to [...]
What do you want people to think of you?
Jun 16th
Digital media are already mainstream, mass, ubiquitous…and, of course, forever. This has profoundly affected how we learn about events, about brands, and about people. Building a global reputation—a global brand—is no longer the sole preserve of multi-nationals with huge advertising budgets. A global reputation can be established by anyone: sometimes inadvertently. Reputation Once upon a [...]
Wider still and wider!
Mar 20th
A shorter version of this column originally appeared in Ian Fenwick’s digimarketing column in the Bangkok Post, March 17, 2010. Although those words originally related to the British Empire, they are now in fact far more applicable to Facebook! Over 400 million people are now accessing Facebook each month: 100 million of them from mobile [...]
