Posts tagged digital media
What do you want people to think of you?
Jun 16th
Digital media are already mainstream, mass, ubiquitous…and, of course, forever. This has profoundly affected how we learn about events, about brands, and about people. Building a global reputation—a global brand—is no longer the sole preserve of multi-nationals with huge advertising budgets. A global reputation can be established by anyone: sometimes inadvertently. Reputation Once upon a [...]
Digital media morph and meld
Jun 4th
A shorter version of this column originally appeared in Ian Fenwick’s digimarketing column in the Bangkok Post, June 2, 2010. As digital media become more established in consumers’ lives, we are starting to see glimpses of their full potential. As with all new media, our first reaction is to use them like the traditional media [...]
Digital Devices are Unique
Oct 6th
A shorter version of this post originally appeared in Dr Ian Fenwick’s digiMarketing column in the Bangkok Post, April 29, 2009 We know that consumers spending increasing time with digital rather than traditional media. In Bangkok, surveys suggest that amongst “up-market adults”, internet usage is approaching TV usage and for younger people internet and TV [...]
Digital Media and Digital Marketing: The Audience is Waiting
Oct 2nd
Digital marketing (digimarketing) is marketing using digital media: often in combination with traditional (non-digital) media. What are digital media? Media that transfer information as numbers—values—rather than as amplitudes.
When I read a newspaper, I hold a traditional medium—paper—in my hand and look at ink printed on it. When I read news on the web, I look at pixels on a screen. I read a digital medium. The news may be the same, the medium is different.
Globally, digital media are supplanting traditional. First, new digital media are emerging and grabbing consumers’ attention. The internet is the most obvious, but other digital media are emerging too: portable audio and video players (like the popular iPod), game players (like the PlayStation), mobile phones (really multi-functional mobile devices), and many more.
