Posts tagged digital marketing
Preparing to give an executive education seminar in Beijing, I’ve been brushing up on my digital marketing a la Chine. It’s interesting to see how global brands tweak their execution around the world. For a while now I’ve been showing seminars how Lever’s Lynx/Axe brand has rather cleverly replicated their “Even Angels Will Fall” TVC [...]
A shorter version of this column originally appeared in Ian Fenwick’s digimarketing column in the Bangkok Post, January 20, 2010. Previously, I have looked at many ways in which digital media differ from traditional media. The full implications of these differences continue to emerge and are gradually reshaping marketing. Trying not to offend Last week, [...]
The deepest downturn since the great depression, with a potential pandemic hovering: a time of crisis. The Chinese for ‘crisis’ (weji) apparently combines characters for danger and opportunity: every crisis contains obvious dangers and hidden opportunities. Of all the opportunities our current crisis conceals, I want to focus on one: the potential of digital marketing. Why is digimarketing (digital marketing) such an opportunity?
Seven reasons why it makes sense to focus on digital marketing now…