Posts tagged DigiMarketing
Interesting digimarketing for automobiles from VW
Oct 31st
I seem to be seeing more and more interesting digital marketing for autos. Maybe it’s just become more salient to me since a did a Digital Marketing Seminar for Chinese auto-marketers in Beijing. Sponsored by Tencent and organized by CEIBS, it was a very interesting group. One of the requests they made was that I [...]
The China Difference
Oct 14th
Preparing to give an executive education seminar in Beijing, I’ve been brushing up on my digital marketing a la Chine. It’s interesting to see how global brands tweak their execution around the world. For a while now I’ve been showing seminars how Lever’s Lynx/Axe brand has rather cleverly replicated their “Even Angels Will Fall” TVC [...]
The power of connected networks…and visually attractive sharing
Oct 4th
Last Friday, September 30, 2011, my good friend K Siwat Chawareewong (Managing Director, mInteraction Co., Ltd.) came to along to my Digimarketing MBA course at Sasin as a guest speaker. He gave an interesting and entertaining talk on 20 Questions about Digital Marketing in Thailand. It was especially entertaining as we all knew he had [...]
Getting the Most Out of Your Digimarketing
Mar 1st
A shorter version of this column originally appeared in Ian Fenwick’s digimarketing column in the Bangkok Post, February 24, 2010. The fact that customers’ attention is shifting to digital media is starting to be accepted by all but the most die-hard traditional marketers. Even the “yes I know but not in Thailand” argument seems to [...]
Is your website user friendly?
Dec 24th
A version of this column originally appeared in Ian Fenwick’s digimarketing column in the Bangkok Post, December 23rd 2009, digiMarketing column. Your website is probably pivotal to your digital marketing strategy, so how do you know if it’s user friendly? Do you ask your boss? your marketers? your IT department (probably the worst choice)? your [...]
Even better than the real thing
Dec 11th
A shorter version of this post originally appeared in Dr Ian Fenwick’s digiMarketing column, in the Bangkok Post, on December 9, 2009 Augmented reality (usually called AR) adds information to the real world. It improves reality! The concept isn’t new. Reading a guide book—or hiring a guide—while touring a newly visited place is augmenting reality. [...]
Consumer Created Content
Nov 15th
A shortened version of this column originally appeared in Ian Fenwick’s digimarketing column in the Bangkok Post, digiMarketing column. A key theme of digimarketing is consumer participation. Consumers are no longer passive targets. They are active, engaged participants: enabled by digital media. All forms of consumer participation via digital media are on the rise. Nowhere [...]
Mobiles get moving
Nov 4th
A version of this column originally appeared in Ian Fenwick’s digimarketing column in the Bangkok Post, August 19, 2009 The International Telecommunications Union (a UN agency) claims there are over 4 billion mobile cellular subscriptions globally: Thailand contributed over 79 million subscriptions (118 per 100 people). Now there are disagreements as to exact numbers (the [...]
The 7-Step DigiMarketing Planning Process©
Nov 2nd
digital presence demands more than just a website: effective digimarketing is more than simple search engine optimization. effective digital marketing requires that brands communicate over a range of digital and traditional media in a unified way. effective communication requires on-going listening and careful consideration across a spectrum of media, digital and traditional. As digital media [...]
Digital Demands Careful Planning
Oct 18th
A shorter version of this post originally appeared in Dr. Ian Fenwick’s digimarketing column in the Bangkok Post. Past weeks discussed four differences between digimarketing (digital marketing) and traditional marketing: digital devices are unique, the digital media model, customers as participants, and customers taking control. Now let’s look at a similarity: the need for planning. [...]
