Posts tagged consumer created content
Wider still and wider!
Mar 20th
A shorter version of this column originally appeared in Ian Fenwick’s digimarketing column in the Bangkok Post, March 17, 2010. Although those words originally related to the British Empire, they are now in fact far more applicable to Facebook! Over 400 million people are now accessing Facebook each month: 100 million of them from mobile [...]
Consumer Created Content
Nov 15th
A shortened version of this column originally appeared in Ian Fenwick’s digimarketing column in the Bangkok Post, digiMarketing column. A key theme of digimarketing is consumer participation. Consumers are no longer passive targets. They are active, engaged participants: enabled by digital media. All forms of consumer participation via digital media are on the rise. Nowhere [...]