Posts tagged AR
Merging digital and real worlds
Oct 21st
I seem to be seeing more and more examples of aspects of the digital world entering the real world. As digital becomes commonplace, looks like it’s becoming cool to do digital things in the real world. Really Angry Birds Some examples are just plain silly. Like this Mattel plastic version of the game. Hard to [...]
Even better than the real thing
Dec 11th
A shorter version of this post originally appeared in Dr Ian Fenwick’s digiMarketing column, in the Bangkok Post, on December 9, 2009 Augmented reality (usually called AR) adds information to the real world. It improves reality! The concept isn’t new. Reading a guide book—or hiring a guide—while touring a newly visited place is augmenting reality. [...]