DigiMarketing
Marketing in Social Networks
Mar 7th
Social networks are dominating our news now. Even the most traditional marketers are starting to see the importance of these channels. Almost one quarter of on-line time is spent on social network sites. Thailand with about 8.4 million Facebook members is the 19th largest country on Facebook. We’re adding almost 800,000 new Facebook users every [...]
Signs that might be omens?
Jan 23rd
The last year has seen a dramatic rise in the use of digital media. Yet many marketers still dither and hesitate to even dip their toes in the digital waters. Whether you yourself consume digital media right now or not: you will. Whether your consumers are on-line right now or not: they will be. Now [...]
To app or not to app, that is the question
Dec 18th
People suddenly seem to be asking about apps: applications. Is it essential to have apps to go alongside websites, microsites, Facebook pages, and Twitter accounts? If so, where will it end? The Application is the Message Almost 50 years back, a famous Canadian, Marshall McLuhan, coined the phrase “the medium is the message” (or as [...]
Digimarketing for B2B
Nov 11th
The other day, I was asked why these columns focused so much on B2C and so little on B2B. The answer is that most people can relate more easily to B2C examples. The world of business-to-business marketing tends to be so specialized that even one part of B2B often finds it difficult to relate to [...]
Making the right impression in social media
Oct 21st
Last column I started looking at how brands should behave in social media. Social media sites are growing rapidly, they now account for almost 25% people’s time on-line. Last column, we saw that on social networks brands are guests, not the hosts they were in traditional media. We saw that social networks are conversations, dialogues, [...]
Making Brands More Like People
Sep 30th
Globally, social media sites have almost doubled in popularity over the last year. According to the Nielsen Company, one of every four-and-a–half minutes spent on-line is spent on social networking sites. In Thailand, Facebook has gone from less than 1.5 million users at the start of 2010, to almost 5.5 million now (by November 2010 [...]
Digital Applications: This is Just the Start
Sep 10th
Last column, we saw that winning digital applications seem to have a number of elements in common. Improve Customers’ Experiences First, and most vital, successful applications make life, or a small part of it, demonstrably better. The fact that something’s technically possible, doesn’t ensure success. there must be a convincing customer benefit. This doesn’t have [...]
Digital Applications: Which Will Survive?
Aug 20th
Businesses are just scratching the surface of the new opportunities opened up by digital media. This is a time of intense creativity; mushrooming product development; and huge opportunity for original ideas which fire the imagination of consumers, and really drive benefit in their lives. The most interesting new developments in digital combine three elements. First, [...]
Digital Marketing Learning as We Go
Aug 5th
There’s a growing body of digital best practice from which we can learn. Look at Zappos: Zappos is an on-line shoe store, which has gradually expanded into all sorts of goods. Opening its virtual doors in 1999, by 2008 Zappos exceeded $1 billion in annual revenues. By mid-2009 it was bought by Amazon for $1.2 [...]
