Marketing in Social Media: The New Reality?
Jul 15th
Continuing the theme of my last column: social media are too big for marketers to ignore. According to the Nielsen Company social media already consume about 22% of all internet time. Marketers are being drawn to social media like moths to a flame…and quite a few get burned!
A new marketing
In traditional media, marketers were the [...]
Marketing in Social Media: How do I get Started?
Jul 1st
As social media continue to expand, in Thailand Facebook has gone from 1.6 million users in January to over 4 million now, marketers are still asking: “How do I get started in social media?”
Carefully
As I’ve said before, the watchword is carefully. Social networks are created and maintained by people, for people. Unlike daytime TV, they [...]
What do you want people to think of you?
Jun 16th
Digital media are already mainstream, mass, ubiquitous…and, of course, forever. This has profoundly affected how we learn about events, about brands, and about people. Building a global reputation—a global brand—is no longer the sole preserve of multi-nationals with huge advertising budgets. A global reputation can be established by anyone: sometimes inadvertently.
Reputation
Once upon a time, reputations [...]
Digital media morph and meld
Jun 4th
A shorter version of this column originally appeared in Ian Fenwick’s digimarketing column in the Bangkok Post, June 2, 2010.
As digital media become more established in consumers’ lives, we are starting to see glimpses of their full potential. As with all new media, our first reaction is to use them [...]
The new digital thinking: Learn about your customers bit by bit and just in time
Apr 24th
Digimarketing holds out the promise of the Holy Grail of marketing: meaningful personalization. Meaningful personalization is the delivery of messages and offers that are constructed around each particular customer’s interests.
Permission, Participation, Profiling, Personalization
Successful digital marketing starts from permission: getting potential customers to opt-in to receive marketing communications. These communications will be most successful when they [...]
So many people, So many tweets, So what?
Apr 2nd
A shorter version of this column originally appeared in Ian Fenwick’s digimarketing column in the Bangkok Post, March 31, 2010.
All the hype surrounding twitter seems to have died down somewhat. Leaving Twitter (now just over 4 years old) as about the 12th most popular site on the entire web. [...]
Wider still and wider!
Mar 20th
A shorter version of this column originally appeared in Ian Fenwick’s digimarketing column in the Bangkok Post, March 17, 2010.
Although those words originally related to the British Empire, they are now in fact far more applicable to Facebook! Over 400 million people are now accessing Facebook each month: 100 [...]
Getting the Most Out of Your Digimarketing
Mar 1st
A shorter version of this column originally appeared in Ian Fenwick’s digimarketing column in the Bangkok Post, February 24, 2010.
The fact that customers’ attention is shifting to digital media is starting to be accepted by all but the most die-hard traditional marketers. Even the “yes I know but not in Thailand” argument seems to [...]
Games: An Interactive Marketing Medium
Feb 15th
A shorter version of this column originally appeared in Ian Fenwick’s digimarketing column in the Bangkok Post, February 10, 2010.
In several columns I’ve stressed the key digimarketing theme of participation. Whereas most traditional marketing focused on passive, lean back, targets, successful digimarketing deals with lean forward, engaged participants. Nowhere is this more evident than in [...]
The World: Your Oyster…or Your Jail
Jan 21st
A shorter version of this column originally appeared in Ian Fenwick’s digimarketing column in the Bangkok Post, January 20, 2010.
Previously, I have looked at many ways in which digital media differ from traditional media. The full implications of these differences continue to emerge and are gradually reshaping marketing.
Trying not to offend
Last week, an Australian KFC [...]
