Consistent names in digital media (Part 1)
Aug 31st
Last post I wrote about consistency in branding. Consistency of product/service and consistency of physical brand. You can’t brand successfully without consistency. The most obvious part of the physical brand is usual the name. It’s remarkable how many companies that impose absolute consistency on brand naming in traditional marketing, let things lapse in the digital [...]
Dogs, bells, saliva and brands
Aug 27th
Just been thinking what a debt brand builders owe to this gentleman: and quite possibly this one too: Ива́н Петро́вич Па́влов September 26 1849 – February 27, 1936 One of the dogs of Ива́н Петро́вич Па́влов Branding…all about saliva catching Well actually, branding’s all about learning…and learning’s all about teaching. Branding teaches your customers [...]
Finding, and correctly attributing, images
Nov 9th
Although this may not seem to be directly about digital marketing, indirectly it is. As more and more people start DIY digital marketing, finding neat, free, images…and displaying them with the required attribution becomes important. Digital is all about sharing. Never have there been so many images available for you, at no cost. But they [...]
Interesting digimarketing for automobiles from VW
Oct 31st
I seem to be seeing more and more interesting digital marketing for autos. Maybe it’s just become more salient to me since a did a Digital Marketing Seminar for Chinese auto-marketers in Beijing. Sponsored by Tencent and organized by CEIBS, it was a very interesting group. One of the requests they made was that I [...]
Klout, TweetLevel…what are they worth?
Oct 28th
How not to explain Klout Take a look at this video, (came to me via Mashable) This video is a great example of using Xtranormal, an incredibly easy to use service that lets you make cartoon videos from your own scripts. I’ve experimented with the free version a while back, and kept meaning to go [...]
Interactive TV via YouTube
Oct 27th
A Taste of What’s to Come..and what’s not quite there yet Mashable tell me that Coldplay will stream a live concert “today at 4 p.m. ET” on YouTune, as part of the American Express Unstaged performance series. Viewers will be able to watch a live performance (from Madrid), and be able switch between different camera view, [...]
Interactive media creep over more surfaces
Oct 23rd
Starbuck’s Windows From Digital Buzz Blog, I see that Starbuck’s in Toronto and Vancouver are installing some interactive windows to promote the new loyalty program. It looks like it’s strictly one way interaction. I always think interactions with digital media should be #1 on-brand: teaching the consumer more about the brand. I guess this qualifies [...]
Merging digital and real worlds
Oct 21st
I seem to be seeing more and more examples of aspects of the digital world entering the real world. As digital becomes commonplace, looks like it’s becoming cool to do digital things in the real world. Really Angry Birds Some examples are just plain silly. Like this Mattel plastic version of the game. Hard to [...]
The China Difference
Oct 14th
Preparing to give an executive education seminar in Beijing, I’ve been brushing up on my digital marketing a la Chine. It’s interesting to see how global brands tweak their execution around the world. For a while now I’ve been showing seminars how Lever’s Lynx/Axe brand has rather cleverly replicated their “Even Angels Will Fall” TVC [...]
The power of connected networks…and visually attractive sharing
Oct 4th
Last Friday, September 30, 2011, my good friend K Siwat Chawareewong (Managing Director, mInteraction Co., Ltd.) came to along to my Digimarketing MBA course at Sasin as a guest speaker. He gave an interesting and entertaining talk on 20 Questions about Digital Marketing in Thailand. It was especially entertaining as we all knew he had [...]